OUR BRAND

A California Symbol.
A Shared Ambition.

The bear, the colors and the purpose behind the Grizzlies identity.

OUR ICONIC STORY

The Bear We Wear.

The California bear was chosen deliberately: a strong, recognizable symbol of our state, made to represent the Grizzlies at home and around the world.

Our identity connects California rugby with a wider audience. It carries an ambition to develop American athletes, support player development pathways and create opportunities to compete at a high level.

We want the Grizzlies name to earn its reputation through the people who wear it and the work they put into the game.

Explore Our Pacific Coast Heritage ↗
Original California Grizzlies brand artwork showing a rugby player in a white jersey with the bear logo
Original artwork from the California Grizzlies brand story.

OUR COLOR STORY

Rooted in California.

Gold

Gold recalls California’s 1848 Gold Rush, the vitality of its people and the pursuit of excellence. It connects our state’s story with the idea of a gold standard.

Navy

Navy reflects the Pacific Ocean along California’s western edge and the enduring connection between the state and the ocean.

California Grizzlies bear and wordmark

REPRESENTING THE GRIZZLIES

More Than a Mark.

Explore the teams, meet our supporters and discover the story behind the name.